| Media today has evolved from being the passive medium it was in the past. Today, with the advancement of technology and convergence of telco and media inherently, the ‘times’ are giving way to more interactive programming on the airwaves of traditional media.
Not only have reality programming become an essential mix in the success of the entertainment
of today’s media audience, but the way in which news reporting and information is being given out to the public has also evolved. It is apparent that viewers themselves are shaping the future of news and information.
Communication has changed greatly with the advent of the Internet and the growth of high tech mobile phones enabling the sharing of GPRS or 3G content at the press of a button. This phenomenon has enabled citizens to contribute to journalism, without professional training.
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