The progression of 3G over the past few years has been very encouraging, there is rapid growth in subscriber numbers as well as in the number of handsets being introduced to the market.  One of the key factors for growth can be attributed to operators upgrading the 2G users systematically into the 3G domain.

One of the greatest challenges faced by operators today is in P2P video calling. For the successful completion of a video call amongst two people, both parties need to have 3G enabled handsets and be in a 3G coverage area. This is not an easy combination to find and most often if in the first instance a user experiences a failed call attempt he may not come back for a 2nd attempt.

A seamless caller experience is what we were after when we explored the options to find an unique solution to this problem. Our solution was V2V  - Video to Voice Call Completion.